Native - Surf Club

Personal Care Brand - Creative Consulting & Photography

NATIVE: Self care is the beat care

For this product launch, I partnered with NATIVE – Surf Club as a Creative Consultant and Photographer to develop a cohesive visual campaign for the brand's social channels. From creative planning and shoot execution to photography, video production, and post-production, the project centered on translating the product's identity into premium, social-first content. The final deliverables provided a versatile library of imagery and video assets that reinforced the brand's visual language and supported the digital rollout of the Surf Club collection.

Creative Direction, Campaign Strategy, Art Direction, Visual Storytelling, and Content Production.

The Game Plan:

  • CREATIVE DIRECTION & ART DIRECTION

    Campaign Concept
    Concepted the visual direction, styling, and shot list to create a cohesive lifestyle campaign.

  • PHOTO & VIDEO PRODUCTION

    Social-First Content
    Captured premium photography and short-form video designed for social media and digital campaigns.

  • POST-PRODUCTION & DELIVERY

    Content Library
    Edited and delivered a polished library of photo and video assets ready for campaign rollout.

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COASTAL, PREMIUM, SOCIAL-FIRST

the STRATEGY

The goal was to translate the Surf Club collection into a premium, lifestyle-driven social campaign that felt authentic to the brand. Through thoughtful art direction, product styling, and location selection, we created a cohesive visual story that highlighted both the products and the coastal lifestyle they represent.

Every image and video was designed to be versatile across digital touchpoints, providing NATIVE with a polished content library that supported the product launch and strengthened the campaign's visual consistency.

What We Accomplished

  • ✓

    Creative Direction & Art Direction – Defined the campaign's visual direction through concepting, styling, and art direction.

  • ✓

    Campaign Strategy & Planning – Developed a social-first content strategy to support the Surf Club product launch.

  • ✓

    Photography & Video Production – Produced premium lifestyle photography and video optimized for digital channels.

  • ✓

    Content Development & Editing – Edited and refined a cohesive library of launch-ready campaign assets.

  • ✓

    Brand Storytelling & Digital Rollout – Created content that reinforced the brand's identity and elevated the product launch across social platforms.

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Questions?

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