NBA 2K27 x Bleacher Report

Video Game Roll Out - Social Media Coverage

NBA 2K27 x Bleacher Report

As part of the NBA 2K27 release rollout, I supported Bleacher Report’s hired production team on a social content series featuring basketball players playing the game and answering questions. My role focused on production support and behind-the-scenes content, capturing the making of the campaign and contributing to the broader social rollout surrounding the game’s release.

Production Support, Behind-the-Scenes Content, BTS Photography, Social Content Production, On-Set Content Capture, Campaign Content, and more.

The Game Plan:

  • PRODUCTION SUPPORT

    On-Set Production
    Supported the production team throughout filming and helped keep content capture moving on set.

  • BTS CONTENT

    Behind-the-Scenes Content
    Captured BTS content highlighting the players, production process, and energy behind the campaign.

  • SOCIAL CAMPAIGN

    Social Content Production
    Contributed content production support for Bleacher Report’s social rollout for the NBA 2K27 release.

the APPROACH

Immersive · Energetic · Behind-the-Scenes

The focus was to support the production and capture the energy behind the NBA 2K27 release campaign. Working alongside Bleacher Report’s production team, I provided on-set production support and behind-the-scenes content, documenting basketball players engaging with the game throughout filming. The BTS coverage, creating additional social content that showcased the players, production process, and experience surrounding the release.

What We Accomplished

  • ✓

    On-Set Production Support – Supported the production team throughout filming to help maintain an efficient shoot and content workflow.

  • ✓

    Behind-the-Scenes Storytelling – Captured candid BTS moments that documented the players, production process, and energy surrounding the campaign.

  • ✓

    Social Content Capture – Produced supplementary content designed to extend the campaign beyond the primary video assets across social platforms.

  • ✓

    Talent & Gameplay Coverage – Documented basketball players interacting with NBA 2K27, capturing both gameplay and personality-driven moments.

  • ✓

    Campaign Rollout Support – Contributed additional visual assets that supported Bleacher Report’s broader social rollout surrounding the game’s release.

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Questions?

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